It’s said that B2B marketers solely depend on content marketing. While this could be almost true, B2B offers more challenges compared to consumer focused digital and content. While B2B audience target is a much smaller size and can be hyper-targeted, a marketers continue to struggle for the right strategy and plan in place. We’ve seen many instances where a good strategy was in place, but execution went wrong or decayed over time. Many a times, marketers get frustrated due to slow results and expectation mismatch with peers like sales and top management.